GOZmosis

A business website is an essential foundation for all companies today. It is a requirement to establish legitimacy for your business. It enables you to inform, educate and engage with prospective and current customers. And it enables you to have the broadest market reach to maximize your visibility and grow your business. But it can be dizzying for a new or small business owner to navigate the different tools, styles, approaches, and vendors to determine what kind of website you need, what capabilities it should have, how it should look and function, and how much it should cost. Here are some questions you should ask before you choose an approach and start walking down the path of Internet Marketing: What are my business objectives? Determine what your operational and financial goals and objectives are for the next one to three years. Are you trying to penetrate a new market? Who is your target audience? Do you want to sell more of the current products and services you do ...

Several weeks ago, a Harris Interactive poll found that 80% of the U.S. adult population, 184 million people, are now spending an average of 13 hours per week on the Internet—doubling since 1999. As the population continues to transition to using the Internet for business, purchases, finding information, and myriad personal uses, it is clear that traditional go-to-market strategies are no longer a guarantee that you will achieve your business objectives. In fact, with the continued explosion of Social Media the fundamental role of business marketing itself is shifting, from "advertising" to "engaging". One measure of this is--recent studies show that 78 percent of customers value recommendations from their peers, while only 14 percent trust traditional advertisements. So how does a small or medium-sized business succeed in such a rapidly changing, and diverse environment? By understanding their target market-- how they look for goods, services, and informatio...