Several weeks ago, a Harris Interactive poll found that 80% of the U.S. adult population, 184 million people, are now spending an average of 13 hours per week on the Internet—doubling since 1999. As the population continues to transition to using the Internet for business, purchases, finding information, and myriad personal uses, it is clear that traditional go-to-market strategies are no longer a guarantee that you will achieve your business objectives. In fact, with the continued explosion of Social Media the fundamental role of business marketing itself is shifting, from "advertising" to "engaging". One measure of this is--recent studies show that 78 percent of customers value recommendations from their peers, while only 14 percent trust traditional advertisements. So how does a small or medium-sized business succeed in such a rapidly changing, and diverse environment? By understanding their target market-- how they look for goods, services, and informatio...